Behavioural economics and digital marketing
5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many...
View ArticleThe tactification of marketing has been the defining trend in our discipline...
A look at marketing through the lens of economics I wouldn't call Mark Ritson a hero of mine, that'd be far too lame and I'm sure he'd laugh at me if he found out. But I think he makes some ….. The...
View Article3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist
Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when...
View ArticleWhat Psychology Studies Can Teach Us About UX and Web Design Principles
Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of...
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